This qualification reflects the role of individuals with substantial experience in a range of settings and who are seeking to further develop their skills across a wide range of business functions. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Course Description
Diploma of Marketing and Communication
(Course Code: BSB50620 )
Qualification Overview
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Course starting date
- Rolling enrolments
Potential career outcomes
- Sales Manager
- Product Manager
- Public Relations Manager
- Marketing Manager
- Campaign Manager
- Marketing Coordinator
- Marketing Team Leader
Awarded by Darwin College (RTO Code: 41302)
| Mode of Delivery | Classroom/Distance/Online/Blended |
| Qualification Duration | 12 months from enrolment day |
| QualificationLevel AQF V |  |
| Assessments | Case studies, Portfolio of evidence, Projects, Written reports, Presentations, including audio and video evidence of workplace activities. |
| Nationally Recognised | 
The Nationally Recognised Training (NRT) logo is a distinguishable mark of quality for promoting and certifying national vocational education and training leading to Australian Qualifications Framework (AQF) qualifications or Statements of Attainment. |
| Awarded by | Darwin College (Provider number: 41302) |
| Minimum age | 18 years and above. |
| FEES | $9,990.00 |
Fee Protection
In line with the RTO’s Fee Protection Policy the RTO will not collect more than $1,500 prior to course commencement.
Industry Partnerships
Requirements
Minimum age
18 years and above
Entry Requirements
Entry to this qualification is limited to those who:
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have two years equivalent full-time relevant work experience.
Workplace Requirements
To successfully complete this program, you must provide evidence (video, audio and documentation) of access to relevant workplace or simulated environment where competence has been demonstrated. Most students provide evidence of interaction between the colleagues and other individuals performing required tasks required for the completion of a determined Unit of Competency.
Licensing and Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Qualification Duration
12 months from enrollment day
Course Structure
The course structure consists of 5 compulsory units and 7 electives. All core competency standards must be achieved. Each area covers a specific area of work and is directed towards the acquisition of practical work place skills with theory, calculations and drawing integrated when delivering the competencies. A mixture of practical tutorials, project work and written tests will be used in assessing this course. Assessment is a necessary part of this program, to show that you have achieved the skills and knowledge set out in the competency standards. You will be informed in advance about the assessment procedure and criteria. There will also be opportunity for appeal and reassessment and you will be provided with this information.
Core
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
Elective:
- BSBMKG551 Create multiplatform advertisements for mass media
- SIRXMKT006 Develop a social media strategy
- SIRXMKT007 Develop a digital marketing plan
- BSBCMM511 Communicate with influence
- BSBOPS504 Manage business risk
- BSBOPS505 Manage organisational customer service
- BSBPEF501 Manage personal and professional development
Note:
The Elective Units can be changed depending on clients needs and in accordance with training package rules.
Completion of the Qualification
Upon successful completion of this qualification, you will receive a nationally recognised qualification BSB50620 Diploma of Marketing and Communication issued by Darwin College. A Registered Training Organisation (Provider Number: 41302) registered with the Australian Skills and Qualifications Authority (ASQA).
Future Study Pathways
After successful completion of your Diploma, you will have many other study options available to you. These may include Advanced Diploma of Business, or Graduate Diploma Courses.
RPL and Credit Transfer
Recognition of Prior Learning (RPL) recognises skills and knowledge that may have been gained through formal and informal training and/or learning, work experience and life experience to determine the extent to which they have achieved the required competency outcomes. It involves collecting evidence and making judgements on whether competence has been achieved. RPL is available to all learners. Applicants who can demonstrate competence in some or all aspects of a qualification can apply for RPL, once enrolled.
The RTO recognises the AQF qualifications and Statements of Attainment issued by other Registered Training Organisations. Enrolled students can apply for Credit Transfer for any previously completed unit of competency that meets the qualification packaging rules and for which they can provide evidence. Students must provide a certified true copy of the Statement of Attainment or record of results on which the achievement is recorded for validation for credit to be granted.
Expected Study Hours
To successfully complete this program, it is expected that you undertake on average at least 30 hours of study per week. This qualification has a total of 1800 expected study hours.
Refund, support, complaint and grievance policies
Refund Policy
All information regarding fees to be paid by student will be supplied individually on enrolment upon completion of the Notification of Enrolment Process.
Students will be notified of any schedule of payments on enrolment. Students will be notified of any additional equipment costs prior to enrolment.
Any fee schedule will ensure that all fees are paid in full prior to completion of training and assessment. All fees collected will be retained by Darwin College. Where applicable (i.e. under certain Awards) the employer may pay the Fee for their staff. Fees will be adjusted to reflect any RPL or CT and if necessary refunds will be made.
Withdrawal of Student
We will make refunds to students in certain circumstances as listed in the table below. To apply for a refund you should: email a request/ fill in our Refund Form located on our website and send to admin@darwin.edu.au
| REFUNDS | |
| Circumstance | Refund Policy |
| Withdrawing from a training program | You will be entitled to a full refund of fees paid if you withdraw more than 14 days before the scheduled start of the training program |
| If you withdraw within 14 days before the scheduled start of the training program you will be entitled to 50% of fees paid. | |
| If a training program is cancelled before commencement | You will be entitled to a full refund of fees paid |
| Provider Fee Refund Guarantee | |
| IF for any reason we cannot complete the training | You will be entitled to a entitled to a refund of fees proportional to the amount of training not delivered.Calculation method : Unit Fee equal: Total Course Fees divided by The Number of unit of competency. |
Complaint and Grievance Policy
We undertake to deal with complaints fairly, providing advice and guidance for a satisfactory and unbiased outcome. If you are unhappy with any aspect of the service provided by us, you should discuss this directly with a member of the program team. If you are unhappy with the outcome of the discussion you should lodge a written complaint with our Student Services Team outlining the reason for dissatisfaction. Your complaint will be reviewed and a written response will be provided within five days of receipt.
Academic Support
An experienced trainer is appointed to provide you training and assessment services. This Trainer will be your initial point of contact and will answer all your questions regarding learning and assessment. Your Program Manager will also provide you with advice, support and referral to our other support systems.
Learning support
Sometimes you may need extra help with a particular subject or skill.
Our Learning Support team is available to assist you with:
- Literacy (reading and writing)
- Numeracy
- English as a second language
- Computing skills
- Communication skills.
Find out more about learning support by calling our Course Information Centre.
